When I signed up all I had to do was enter an email and password at which point I was immediately able to start building my first survey. I decided to try Typeform because I thought it would make it fast & easy to send surveys. I recently signed up for Typeform, an online survey tool, to send surveys that would allow me to learn about our users’ experience. As a result, knowing how to get your users to the aha moment is the secret sauce to any well-designed and impactful user onboarding flow. A user who reaches the aha moment is more likely to be retained and have a higher lifetime value. This experience doesn't only feel magical for the user, but it positively impacts companies too. An aha moment is a sudden insight, comprehension, or realization that connects your product and its usefulness. It might sound like, "So THAT'S how it works!". That's what an 'aha' is."įor more stories like this, sign up for our newsletter.As a product leader, you know the innate value behind your app, but how are you ensuring that your users recognize that value? It takes critical thinking and strategy to lead users to what is called an “aha moment”.Īn aha moment is when your user identifies and understands the value of your product or feature. It's a resonating with what is somehow buried, or suppressed. "The real truths of life are never entirely new to you, or to anybody, because there is a level deep down within you where you already know all those spiritual truths that you read or hear," Eckhart Tolle told Oprah in a 2012 SuperSoul Conversation. Reading (one of Oprah's favorite pastimes) is another great way to unearth an aha moment, because sitting with a great author's thoughts can so often inspire your own. "It wasn’t until I was unceremoniously ‘demoted’ to co-host of ‘People are Talking’ that I experienced the first spark of what it means to become fully alive," she wrote in The Path Made Clear. After a perspective shift, her realization came. Many of Oprah's aha moments came after what, at first glance, looked like a major setback-such as her move from news anchor to talk show co-host as a young reporter in Baltimore. You can absolutely pave the way for one, by staying open to what you can learn from life's curveballs. The New York Times took a closer look at the phrase's origins that same year, pointing out that the Oxford English Dictionary "traces an early German use of the phrase (“aha-erlebnis”) to 1908, and English uses to the 1930s." However, this context directly quotes the meaning as "a moment of insight." This is adjacent to, yet not the same as, Oprah's understanding of having an aha moment, which is a moment of insight into yourself-and one that hits on something that, on some level, you already understood. Educated Author Tara Westover Defines Love.Thich Nhat Hanh Quotes Full of Comforting Wisdom.Oprah Reveals Her Very First Aha Moment.Where You Been?" and the word "reputation.") Harpo Productions took issue with Mutual's apparent assertion that America had no concrete associations with "aha moment" before their ads THR reports the issue was "resolved amicably. (Due in large part to merchandising concerns, many celebrities have attempted and often succeeded in trademarking far more mundane words-for example, Taylor Swift holds trademarks for "Nice to Meet You. Questions around the origin of the phrase were at the center of a copyright dispute in 2009, when insurance company Mutual of Omaha tried to trademark it for use in their national ad campaign. Not quite-but it's arguable that Oprah's particular definition of it is unique.
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